Rajkotupdates.News : Ruchi Soya To Be Renamed Patanjali Foods Company Board Approves Stock Surges
Ruchi Soya, the Indian edible oil and soybean products manufacturer, is set to be renamed as Patanjali Foods as part of a strategic move by its parent company, Patanjali Ayurveda. The move was approved by the board of directors at a recent meeting and has sent the company’s stock surging on the Bombay Stock Exchange.
Patanjali Ayurveda, founded by yoga guru Baba Ramdev, is known for its range of Ayurvedic products, including health supplements, personal care, and food products. The company’s entry into the food segment began in 2016 with the acquisition of Ruchi Soya Industries Ltd, which was facing bankruptcy at the time.
Since then, Patanjali Ayurveda has been working towards turning around the company’s fortunes, investing heavily in infrastructure and marketing. The renaming of Ruchi Soya to Patanjali Foods is seen as a logical step towards integrating the two brands and creating a unified identity for Patanjali’s food business.
The move is also expected to boost the company’s brand value and increase its market share in the highly competitive Indian food market. Patanjali Foods will be positioned as a premium brand, offering high-quality, healthy food products at affordable prices.
The company has already made significant strides in this direction, with the launch of a range of organic food products under the Patanjali brand. The company’s organic offerings include staples such as rice, pulses, and spices, as well as dairy products, honey, and fruit juices.
Patanjali Ayurveda has also been promoting the benefits of traditional Indian foods and ingredients, such as ghee, turmeric, and amla, in its marketing campaigns. This has resonated with consumers, who are increasingly looking for healthier, more natural food options.
The renaming of Ruchi Soya to Patanjali Foods is likely to further strengthen the company’s position in the organic and natural foods segment. The move also reflects a broader trend in the Indian food industry, where consumers are increasingly seeking out healthier and more sustainable food options.
The Indian government has also been promoting the use of traditional Indian ingredients and food products as part of its ‘Vocal for Local’ campaign. This has created a favorable environment for companies like Patanjali Ayurveda, which are focused on promoting indigenous products and ingredients.
The renaming of Ruchi Soya to Patanjali Foods is not the only recent development at the company. Patanjali Ayurveda has also been expanding its product range and distribution network, with a particular focus on e-commerce.
The company has recently launched a range of ready-to-eat snacks and meals, as well as a range of Ayurvedic health supplements. It has also tied up with major e-commerce players like Amazon and Flipkart to increase its online reach.
Patanjali Ayurveda has also been investing in building a strong distribution network, with a particular focus on rural areas. The company has set up a network of over 5,000 Patanjali Chikitsalayas, or wellness clinics, across the country, which serve as distribution points for its products.
The company has also been working with farmers to promote sustainable farming practices and increase the availability of organic produce. This has helped to create a reliable supply chain for the company’s organic and natural food products.
In conclusion, the renaming of Ruchi Soya to Patanjali Foods is a strategic move by Patanjali Ayurveda to strengthen its position in the Indian food market. The move is expected to increase the company’s brand value and market share, particularly in the organic and natural foods segment.
Patanjali Ayurveda’s focus on promoting traditional Indian ingredients and food products, as well as its investment in building a strong distribution network, has positioned
In conclusion, Patanjali Ayurveda’s decision to rename Ruchi Soya as Patanjali Foods is a strategic move that reflects its focus on promoting healthy and natural food options in the highly competitive Indian market. The move is expected to boost the company’s brand value and increase its market share, particularly in the organic and natural foods segment.
FAQs:
- What products does Patanjali Foods offer? Patanjali Foods offers a range of organic and natural food products, including rice, pulses, spices, dairy products, honey, and fruit juices.
- How has Patanjali Ayurveda been promoting traditional Indian ingredients? Patanjali Ayurveda has been promoting traditional Indian ingredients such as ghee, turmeric, and amla in its marketing campaigns, highlighting their health benefits and promoting their use in everyday cooking.
What is the ‘Vocal for Local’ campaign? The ‘Vocal for Local’ campaign is an initiative by the Indian government to promote the use of locally made products and support local businesses. It encourages consumers to buy products that are made in India and supports the growth of local industries.
